Destination 2010 (D2010) is a student achievement and scholarship initiative of The Minneapolis Foundation that was designed to help a cohort of students graduate in 2010 and pursue higher education – and to share lessons learned along the way.
The initiative wove together existing resources to provide information, opportunities, and support to the students, the majority of whom were low-income students of color and many of whom would be the first in their families to attend college. Approximately 2/3 of the students remaining in the initiative began their post-secondary education in the Fall of 2010.
The initiative was launched in 2001, by inviting every third grade student at seven struggling Minneapolis and Saint Paul public schools to participate. The message of high expectations was clear: all of you are college material. The gate was wide open, to embrace students with the highest need, as well as the high achievers. In addition, students who had participated in the Cargill Scholars program joined Destination 2010 in 2006.
Destination 2010 students who remained continuously enrolled in the Minneapolis or Saint Paul Public School districts or eligible Cargill Scholars received a scholarship upon entering a post-secondary institution: $10,000 for college or $5,000 for a vocational/technical school. Students have until December 2011 to apply to use the scholarship.
D2010 staff, liaisons, and many community partners worked with these students and their families for nearly nine years to motivate and assist them on their path toward college.
Destination 2010 was a pioneering effort for its scope. Both the length of time following a cohort of students – a decade – and the fact that the only criterion for participation was enrollment in a particular school were both untested approaches.